ITV Studios label Potato is to double down on game and quiz show formats with the transfer of Gameface managing director Adam Adler.
Gameface, which makes ITV shows The Void and Britain’s Brightest Family, is to close as part of ITVS’ move to wind down its umbrella label Cats on the Roof.
Also closing are Gameface’s sister companies Second Act Productions, which produces ITV police drama Grace and Dave's Meet the Richardsons, and Crook Productions, whose founder Matt Crook recently set up Studio Crook.
Adler joins Moneyball, The Chase and Sitting on a Fortune producer Potato as a creative director alongside Martin Scott and Phil Mount, and his Gameface formats will now come under Potato’s control.
Potato managing director Michael Kelpie said signing Adler "signals Potato’s unbridled ambition to be one of the UK’s foremost content producers, creating and making exciting, entertaining and original shows".
Adler also created ITV physical game show The Cube for Objective Productions and has also been a commissioning editor at Channel 4, where he oversaw a slate including 8 Out of 10 Cats.
