Amazon aims to give a leg-up to more than 250 new and diverse voices with a £10m three-year programme that kicks off with a year-long directors workshop.
The SVoD has teamed up with the National Film and Television School to launch Prime Video Pathway, which aims to provide a stepping stone towards working on Amazon Originals.
The six students on the Prime Video Directors Workshop, drawn from underrepresented groups, will each create a short film over the course of a year.
The academy programme will place people within production, art department, locations, camera, sound and accounting and will encourage them to apply for craft and technical roles on Prime Video productions after graduation.
The NFTS Post Production Supervision Certificate training course, which covers post-production management, is to double its intake to 30 with Prime Video investment.
Past participants on the course, which is co-sponsored by Netflix and WarnerMedia, have worked on Amazon series such as Anasi Boys and My Policeman.
The fund will also support more than 30 apprenticeships for roles such as content producers and broadcast assistants.
Amazon Prime is also a partner in ScreenSkills' recently-announced flexible apprenticeship scheme.