Crackit Productions has signed the executive behind Love Productions formats The Great Pottery Throw Down and The Great British Bake Off to lead its unscripted output.
Sarah Thomson-Woolley worked on the Love shows as a freelance executive producer for two years, having previously held the role from 2015 to 2017.
She recently worked at Ricochet for a year and has had stints at Workerbee, Hello Dolly, Victory Television and Fremantle, clocking up producer credits on Andrew Llloyd Webber's BBC1 series such as How Do You Solve a Problem Like Maria? and Any Dream Will Do.
Other series bearing Thomson-Woolley's imprint include House of Tiny Tearaways, Take Me Out: The Gossip and Britain's Top Takeaways.
London-based Crackit, set up by Elaine Hackett in 2008, recently secured a 6 x 60-minute order from Channel 4 for property transformation format Keys to a Fortune.