Are TV freelancer showreels a useful marketing tool? Can a career condensed into a few highlights make an impact, or is it too easy to create an illusion of talent & experience?
Where is the line between valid self-promotion & egotistical vanity?

A stylish showreel is undoubtedly one way of standing out amongst the competition. For Directors, Cameramen, and Shooting Ap’s, a sexy montage of their best work can be instantly captivating, leaving little doubt as to their technical & creative abilities.

Producers, however must forgo highlighting their vital ability to tell a compelling narrative in favour of visual flair. In which case, a whole show/episode would clearly be preferable. But do busy production companies have the time to spare? If you are lucky your last credit was a must-see ratings blockbuster. Problem solved.

So who is watching the precious showreel you have spent hours slogging over in your latest bout of self-unemployment? From my own personal experience when hiring, I will always view reels, but only once I have narrowed down potential candidate CVs. Therefore, whilst the reel is not opening any doors, it may just prevent them from being slammed shut.

Having said all that, for what it’s worth, I’ve just updated mine. You never know.

https://vimeo.com/923287029

With unscripted television currently on its knees, the last thing we freelancers need is competition from AI generated video. But is AI really a serious option for Broadcast? After delving into various AI technologies last week, thankfully I can report that the current answer is a resounding NO. But it soon will be... and I had good fun investigating...

The evidence based on my personal video hits over the years would suggest Production companies don't generally view showreels when searching on TM? When I am hiring, I do tend to watch, but only after I have narrowed down the potential field. Of course its easy with good editing to create a false impression and showreels are unsuitable for highlighting long form narrative skills. As an SP/D a whole show is usually preferable. I'd love to know what other people & companies think.