I build content operations from scratch and make them work commercially. At HELLO! Magazine, at Virgin, at Nesta, I build that infrastructure from the ground-up as opposed to it being inherited. It becomes something that actually functions well when I depart. At HELLO! that meant taking a YouTube channel from 7,000 to 205,000 subscribers, building ... Read More

I build content operations from scratch and make them work commercially. At HELLO! Magazine, at Virgin, at Nesta, I build that infrastructure from the ground-up as opposed to it being inherited. It becomes something that actually functions well when I depart. At HELLO! that meant taking a YouTube channel from 7,000 to 205,000 subscribers, building a podcast to over 10 million downloads, and creating the editorial and video production systems that let a team produce at that scale without the quality falling apart. At Virgin I built the brand's first video and podcast ecosystem from nothing, managing content strategy across B2C and B2B formats simultaneously. At Nesta I launched their brand leading podcast and designed a studio to give live in three weeks and the costs recouped within 15 months. Across ITV, Google and Virgin I have led creative teams spanning video production, design and post-production. The work has always sat at the intersection of content strategy, studio builds, and YouTube growth, building the infrastructure that lets creative ambition become successful output. The thing I am most interested in is the space between what an organisation wants to say and its ability to say it at scale. Most have one without the other. I have spent 15 years solving that problem. Let me help you get your content seen, heard and earned. Read Less