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Larry Gerrard
Art Director/Creative Director
About Me
A PERFECT COMBINATION OF CREATIVE DIRECTION & COMMERCIAL EXPERIENCE DELIVERING ENGAGING, SUSTAINABLE CONTENT & BRANDS.
- Concept to completion with a collaborative right first time mindset across brand, digital, social, editorial, TV & brochures.
- Creative direction producing on-brand multi-media content & guidelines.
- Planning & capturing of bra...
Read MoreA PERFECT COMBINATION OF CREATIVE DIRECTION & COMMERCIAL EXPERIENCE DELIVERING ENGAGING, SUSTAINABLE CONTENT & BRANDS.
- Concept to completion with a collaborative right first time mindset across brand, digital, social, editorial, TV & brochures.
- Creative direction producing on-brand multi-media content & guidelines.
- Planning & capturing of brand content collaborating with renowned shoot talent in the UK & internationally.
- Creative team management & leadershipKnowledgeable Creative Director with 15+ years of global experience working across multiple industries and products. Energetic lead creative contact, passionate about managing, building and developing experiential brands and content to provide strategic creative solutions and develop the complete consumer journey across multiple platforms. Accomplished in driving the multi-channel experience from concept generation to creation.
Reputation for interpreting briefs, setting expectations, story-boarding, pre-production, art direction, video, shoot processes, post-production and producing beautiful commercial deliverables.
Primary point of contact for creative queries working collaboratively to manage and develop the team.
Provide quality control and guidance across creative concepts and projects ensuring objectives and deadlines are met to schedule and budget. Resourcing of external agencies and talent where required.
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