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Sug-Sean (Shawn) Webster
Creative Director
About Me
Creative Director with 10+ years’ experience leading creator‑led social campaigns and short‑form content for luxury and global brands (Johnnie Walker, The Macallan, Gillette, Barbour, Villa Maria, Maldives Tourism Board). Produced 50+ creator activations and short films that increased engagement by an average of 35% and expanded o...
Read MoreCreative Director with 10+ years’ experience leading creator‑led social campaigns and short‑form content for luxury and global brands (Johnnie Walker, The Macallan, Gillette, Barbour, Villa Maria, Maldives Tourism Board). Produced 50+ creator activations and short films that increased engagement by an average of 35% and expanded organic reach by over 30%; own end‑to‑end delivery from strategy and talent casting to production, paid amplification and performance analysis. Founder of Yessigh Design, leading product design and development for mobile and immersive apps with App Store submissions for a real‑world car game and a peer‑to‑peer mental health app. I blend storytelling with data‑driven optimisation to amplify brand visibility, hit KPIs and scale audience growth in fast‑paced environments.
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