Versatile, strategic and experienced copy lead with a background in creative, content and editorial. Extensive experience in-house and agency-side. I help clients define and articulate their strategic messaging, analysing every touchpoint and adapting messaging to ensure their story is told concisely, compellingly and with real differentiation. I s... Read More

Versatile, strategic and experienced copy lead with a background in creative, content and editorial. Extensive experience in-house and agency-side. I help clients define and articulate their strategic messaging, analysing every touchpoint and adapting messaging to ensure their story is told concisely, compellingly and with real differentiation. I specialise in owning complex projects end-to-end, from brand narratives and messaging, strategy and tone of voice to creative ideation, campaign copywriting and writing across all outputs and channels.With diverse experience writing and ideating across B2B, B2C and international markets, I’m a confident leader and collaborator. I’m also a hands-on writer, editor and proofreader – no job is too big or too small, from creating complex global campaigns for The New York Times to writing social media posts, scripts, blogs, editorials and long-form content. Read Less