I'm a Senior Creative Producer/Director with 25 years' experience developing, directing and producing creative content for broadcasters, streaming platforms and brands. My work spans channel branding and idents, on-air promotions and trailers, sponsorship campaigns and commercials, as well as branded content, motion graphics and CGI. I take project... Read More

I'm a Senior Creative Producer/Director with 25 years' experience developing, directing and producing creative content for broadcasters, streaming platforms and brands. My work spans channel branding and idents, on-air promotions and trailers, sponsorship campaigns and commercials, as well as branded content, motion graphics and CGI. I take projects from initial brief and concept development through production, post-production and final delivery. My storytelling spans visual narratives for brands and campaigns as well as factual and character-led films. I develop treatments and scripts, direct talent and contributors, and work closely with editors and designers to shape the finished piece. I lead and mentor production teams, overseeing the creative, technical and logistical demands of complex projects. My editorial and directing experience includes studio and location filming, international events, entertainment and commercials. I'm confident directing high-profile talent as well as first-time contributors, including people sharing sensitive or difficult personal experiences. I adapt my approach to the individual and the story. Selected work includes producing the ITVX brand identity as part of ITV's wider rebrand with DixonBaxi, and producing and directing films featuring Idris Elba for Oude Meester's Mastery in the Making campaign. Portfolio: https://www.tamsinmackinnon.com/ · LinkedIn: https://www.linkedin.com/in/tamsinmackinnon/ · Vimeo: https://vimeo.com/tamsinmack Read Less